TV and commercial money is the tide lifting every boat—even mid-table clubs splash £40m now. Rich owners exist everywhere, but only football's revenue explosion made fees this insane.
Broadcast and commercial money is the engine. Rich owners make headlines, but soaring revenues give the whole market the cash and confidence to keep pushing fees higher.
Billionaires and sovereign wealth funds treat football like a vanity project, not a real business. They blindly overpay for stars, forcing everyone else to inflate prices just to compete.
TV deals and sponsor cash are exploding, handing clubs billions to burn and inflating every transfer window.
