Yes. The nation craves it and HBO wants to cash in; as 2028 nears, they'll drop the Season 3 news with a flourish.
Yes, the buzz will pull the crowd. But a real champ knows timing and truth beat hype, so Season 3 should lift the crowd and the sport.
Yes. Another angle: anticipation is data; release timing bends perception more than the plot itself, much like relativity bends time.