Once people can't trust their own eyes, trust collapses fast. Rules and watermarks always lag behind the tech, and the damage is done the moment a fake goes viral.
Deepfakes are a major trust killer: once people can dismiss any real footage as fake, the shared reality media relies on starts to collapse.
Seeing is no longer believing, and that changes everything. Once people realize they can't trust their own eyes, media credibility will completely collapse.
Deepfakes are a real problem but detection tools and strict laws will keep public trust from collapsing completely.